Preliminary results from a discrete choice experiment on the user experience in search

Descripción (resumen): 

This paper proposes the application of a widely used approach, known as stated preference discrete choice experiments, to estimate the value of personal information in a search situation on Internet


Tipo publicación: 
Conferencia por invitacion
Publicado en: 
Search engines Workshop Chorus ,.Brussels, Belgium
Tecnoeconomía
Fecha de Publicacion: 
Septiembre 2012
Autores CeDInt: